Gray Frame Corner

Most Loved Zodiac Signs Based On Search

Learn about the most popular zodiac sign, search intelligence, and why I'm glad I'm not a Gemini. Self-awareness is crucial today. 

In a turbulent environment, we seek meaning wherever we can, attempting to understand ourselves. 

In a 2017 Pew Research survey, approximately ⅓ of Americans reported believing in astrology, which explains its increasing popularity, particularly among younger generations.  

Including semi-believers and quarantine hobbyists, the number would likely be greater. Most of us know our zodiac sign and its attributes, and many take them seriously. 

To celebrate Valentine's Day, we used our search intelligence technologies to analyze hundreds of thousands of zodiac-related phrases to identify the most loved sign. Whatever you say, we know you want to know. 

Leos, famed for their confidence and outgoingness, are the most popular zodiac sign to date, making them even more astonishing since they are the second rarest sign in the US (after Aquarius). 

Leo (July 23 - Aug 22) 

Extroverted, hilarious Sagittarius, the 3rd least likely sign to be born under, had the second most searches. 

Sagittarius (Nov 23 - Dec 22) 

Third is passionate and insightful Scorpio, the most prevalent American zodiac sign.

Scorpio (Oct 24 - Nov 22) 

Daily Love Horoscopes For Each Zodiac Sign On February 15, 2024